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How to Protect Your Intellectual Property

The underlying assumption is that an informed market works better, and that customers need some guarantee that the information they get is true. Informed consumers can negotiate better deals individually, and shift the market towards more customer-friendly behavior in general. Different people have different preferences for their own privacy.4 Any of these preferences is fine--as long as it's clear what the rules are. The point here is that each Website should cater to the specific preferences of its users, rather than all following the same rules. What are the 8 unique features of e-commerce? Ubiquity. internet/web tech is available everywhere. Global reach. tech reaches across national boundaries which makes marketspace potentially billions. Universal Standards. Richness. Interactivity. Information density. Personalization/Customization. Social Technology. But a top-secret N.S.A. document suggests that the agency’s hacking division uses that same program to deve...