How to Protect Your Intellectual Property

The underlying assumption is that an informed market works better, and that customers need some guarantee that the information they get is true. Informed consumers can negotiate better deals individually, and shift the market towards more customer-friendly behavior in general. Different people have different preferences for their own privacy.4 Any of these preferences is fine--as long as it's clear what the rules are. The point here is that each Website should cater to the specific preferences of its users, rather than all following the same rules.

What are the 8 unique features of e-commerce?

• Ubiquity. internet/web tech is available everywhere.
• Global reach. tech reaches across national boundaries which makes marketspace potentially billions.
• Universal Standards.
• Richness.
• Interactivity.
• Information density.
• Personalization/Customization.
• Social Technology.

But a top-secret N.S.A. document suggests that the agency’s hacking division uses that same program to develop and “leverage sensitive, cooperative relationships with specific industry partners” to insert vulnerabilities into Internet security products. CommerceNet and the EFF then joined together in October 1996 to form a partnership of industry and consumers to develop and implement the eTRUST concept. Commerce Net is recognized as a leader in electronic commerce with over 200 international member companies and organizations. EFF is a recognized champion of civil liberties and consumer rights in the electronic medium with widespread influence with consumers worldwide.

Website Protection

Nations export their values and tastes through media, through training foreigners, through political influence, and through the foreign activities of their citizens and companies. More important than the mix of segments per se is the nature of domestic buyers. A nation’s companies gain competitive advantage if domestic buyers are the world’s most sophisticated and demanding buyers for the product or service.

• “Then we started mixing in all these ads for things we knew pregnant women would never buy, so the baby ads looked random.


• Past approaches become institutionalized in standard operating procedures and management controls.


• Part of strategy is to take advantage of the home nation to create the impetus for innovation.


• Wang D., Chen B., Chen J. Credit card fraud detection strategies with consumer incentives.


• A fuller treatment in my book, The Competitive Advantage of Nations, develops the theory and its implications in greater depth and provides many additional examples.


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Differences in national values, culture, economic structures, institutions, and histories all contribute to competitive success. There are striking differences in the patterns of competitiveness in every country; no nation can or will be competitive in every or even most industries. Ultimately, nations succeed in particular industries because their home environment is the most forward-looking, dynamic, and challenging. Tell employees about your company policies regarding keeping information secure and confidential. Post reminders in areas where sensitive information is used or stored, as well as where employees congregate. Make sure your policies cover employees who telecommute or access sensitive data from home or an offsite location.

IP and ...

More generally, because all protection mechanisms can eventually be defeated at the source (e.g., as it was with a2b encoding and Windows Media; see Chapter 2), the key questions concern trade-offs of cost and effectiveness. A good mechanism is one that provides the degree of disincentive desired to discourage theft but remains inexpensive enough so that it doesn't greatly reduce consumer demand for the product. 

A good deal more real-world experience is needed before both vendors and consumers can identify the appropriate trade-offs. One approach to maintaining on-site decryption for peripheral devices is illustrated by the Digital Transmission Content Protection standard, an evolving standard developed through a collaboration of Hitachi, Intel, Matsushita, Sony, and Toshiba (see Box 5.1). The computer and the peripheral need to communicate to establish that each is a device authorized to receive a decryption key. The key is then exchanged in a form that makes it difficult to intercept, and the content is transmitted over the wire in encrypted form.

What is e-commerce Explain with examples?

The standard definition of E-commerce is a commercial transaction which is happened over the internet. Online stores like Amazon, Flipkart, Shopify, Myntra, Ebay, Quikr, Olx are examples of E-commerce websites. By 2020, global retail e-commerce can reach up to $27 Trillion.